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LITTLE BLACK DRESS / INNOVATION

 

Eddy and I presented on the HP stage at Adobe Max.

The Little Black Dress was a concept I had formulating in my mind for a couple years while working at Digimarc. The technology enables a digitally connect experience. We had been applying it to packaging. I wanted to bring it into fabrics… it felt like kind of a dead end without a lot of use cases. BUT THEN IT HAPPENED! It hit me, it’s so much more than the consumer experience! Enabling fabrics and patches could allow tracking through out the supply chain to improve inefficiencies. It could also be used as a way to authenticate a designer garment. Whole communities could be built around the connected dress. I had the privilage to parnter up with Edward Harber/ Fashion Designer, HP and Adobe to create two seemingly identical “little black dresses”, but when you scan them with a mobile devise, they carry two different codes.

AWARD: US Patent - Watermarking arrangements permitting vector graphics editing